You can play, but your clothes may not.

The National Football League (NFL) is the highest level of professional American football in the United States, and is considered the top professional league in the world. The Lingerie Football Leaugue (LFL), is a 7 on 7 full contact version of American football. Similarly, it is considered the top professional league of it’s kind in the world. The NFL is for men only, the LFL is for women.

I don’t have to spell it out I’m sure… the women play in lingerie.

In a era where sexism is branded as unacceptable, it would be hilarious if not ridiculous that this sport survives. Women are not equals, they are still used as meat for marketing.

As I write this names of female atheletes rattle around my head. Stephanie Gilmour, Martina Hingis, Annika Sorenstam, Serena Williams, Margaret Court, Dawn Fraser, Lindsey Vonn… I could continue but I fear I may have lost your attention already.

These women all dominated their chosen field of sport:

  • Stephanie Gilmour, a four time world champion surfer and only 24.
  • Margaret Court, 92 career titles including 24 grand slams (Roger Federer has won 73 incl. 16 gs)
  • Lindsey Vonn, gold medalist and 4 time world champion skier
  • Annika Sorenstam, 72 LPGA wins including 10 majors (Arnold Palmer won 62 incl. 7 majors)

Apart from interesting reading, I want you to imagine what these world dominating women would think of the LFL. Amazingly talented sportswomen reduced to playing in their underwear to get recognition. Yes, some of the women in my list have done “glamour shoots” and recieved media attention but they did not have to play in that attire. I do not blame the women of the LFL for wanting to play the sport at it’s highest level and I totally understand that they will always stand up for the sport and repeat “positive messages” created/highlighted by the games PR department.

The blame rest squarely and surely on the shoulders of society

Surely, we all know the sport has been created by a marketing department not a sporting body. With team names ranging from Chicago Bliss to Los Angeles Temptation and Las Vegas Sin, their strategy is clear… focus on sex, perversion and lust. Something our society is more than happy to lap up.

Society confirms the tired old message of “sex sells”. Thirty percent of all internet downloads are pornography, something that people do larely behind closed doors yet we seem happy to have these women oggled in public. Note, they are not oggling your quick foot speed or show of strength.

The LFL is coming to Australia for a promotional tour with plans to start up a league in the future. I really hope it doesn’t work.

The game of American football has never and I doubt, will ever rise above a strictly amteur level, if the LFL achieves status in Australia it will be because of their bodies not the sport. It’ll be a blight on the nation, not a gain for the sport.

Women placing sport in their underwear for the viewing pleasure of the world…find the sense in that!

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